What is the Opposite of Certainty (and why does it matter)?
As human beings, we crave certainty. As practitioners and theorists, we have spent decades building simplifying frameworks to support us in this quest. This lineage traces back to the earliest years of the 20th century when Frederick Taylor and others were helping to create efficiency gains through scientific management, to the mid-20th century and the monumental contributions of Kurt Lewin, and it has continued in anything but a straight line to the current time through many giants in the field of applied behavioural science. These contributions have created a rich library of resources from which practitioners can choose according to their circumstances and preferences.
