Rolf Lynton is now based in North Carolina. In his long career he has been Professor of Public Health and of Preventive Medicine at the University of South Carolina where, from 1974 to 1977, he was the founding Dean and Department Chairman. For five years he was team leader of the HRD project with the Ministry of Health, Government of Indonesia. He has been Johns Hopkins University USAID senior advisor working with the Ministry of Health and Family Welfare in India; Director of Aloka, an international training center for community development workers; and chairman of the International Association of Applied Social Scientists. Earlier he worked with the field research unit of the British Institute of Management, the European Youth Campaign based in France, and the Harvard Business School. He has authored many books and papers, has worked as a consultant with many international agencies, and is a member of the NTL Institute and one of the founders of the Indian Association for Applied Behaviour Science (ISABS). He continues to work with two NGOs in India engaged with creating non-farming livelihoods in India's poorest villages, most through local women's self-help groups.